Here are some ways that drop shippers can use Google Ads and Facebook Ads to reach customers 

Google Ads: Google Ads is ideal for demand capture, meaning that it can reach users who have high purchase intent. This is particularly effective for users who are searching for specific products or services.

Facebook Ads: Facebook Ads are ideal for reaching consumers who are near the top of the funnel, meaning that they are not necessarily ready to purchase a product or service. This is particularly effective for brand and product awareness.

Budget: Google Ads can be expensive, especially if you're targeting popular keywords. Facebook Ads may be a more affordable option for those with a limited budget.

Stages in the Buyer's Journey: Google Ads is effective for users who are at the bottom of the funnel, meaning that they are ready to make a purchase. Facebook Ads is effective for users who are at the top of the funnel, meaning that they are not yet ready to make a purchase.