The COVID-19 pandemic has caused the following changes to hair styling trends and practices ¹:
- Many people tried to cut and style their own hair at home, but many found it hard to match the quality provided by a professional stylist or barber.
- There has been an increase in demand for nail services due to social media and celebrities popularizing various nail shapes, extensions, artsy designs and coloring.
- The rapid development of smartphone cameras and social media allowed many users to see and examine their own appearance in digital photos and videos. This has increased awareness of one's online personal appearance.

The COVID-19 pandemic had a significant impact on hair styling trends and practices in several ways:

1. **Shift Towards DIY Hairstyling**: With hair salons and barbershops closed or operating at limited capacity during lockdowns, many people turned to DIY hairstyling at home. This led to an increase in experimentation with home haircuts, coloring, and styling techniques, as well as the purchase of home hair care and styling products.

2. **Emphasis on Low-Maintenance Styles**: With social distancing measures in place and many people working from home, there was a shift towards low-maintenance hairstyles that require minimal styling and upkeep. Styles such as air-dried hair, natural textures, and simple updos became more popular as people prioritized comfort and ease of maintenance.

3. **Rise of Virtual Consultations and Tutorials**: Hair salons and stylists adapted to the pandemic by offering virtual consultations, tutorials, and appointments. This allowed clients to receive personalized advice, guidance, and demonstrations from professional stylists without leaving their homes.

4. **Focus on Hair Health**: The pandemic prompted a greater focus on hair health and self-care as people spent more time at home. This led to increased interest in nourishing and hydrating hair care products, as well as treatments and routines aimed at maintaining healthy hair during stressful times.

5. **Reimagining Salon Experiences**: Hair salons and stylists implemented new safety protocols and practices to protect clients and staff from COVID-19 transmission. This included enhanced sanitation measures, social distancing guidelines, and the use of personal protective equipment. Some salons also introduced outdoor or mobile services to accommodate clients who preferred to avoid indoor spaces.

Overall, the COVID-19 pandemic transformed hair styling trends and practices by prompting greater emphasis on DIY styling, low-maintenance looks, virtual consultations, and enhanced safety measures in salons. These changes reflect the resilience and adaptability of the beauty industry in the face of unprecedented challenges.