The natural hair movement has transformed the hair care market by making products more accessible to people globally and creating more opportunities for Black entrepreneurs looking to enter the hair market through new products and innovations ¹. The movement has also influenced the CROWN Act legislation in the United States, which prohibits race-based hair discrimination in the workplace and in public and charter schools ¹.

The natural hair movement intersects with hair styling practices and trends in several ways:

1. **Embracing Natural Textures**: The natural hair movement encourages individuals, particularly those with Afro-textured hair, to embrace and celebrate their natural hair textures. This shift in attitude has led to a greater emphasis on styling techniques and products that enhance and showcase natural curls, coils, and waves.

2. **Transitioning Away from Chemical Treatments**: Many individuals who participate in the natural hair movement choose to transition away from chemical treatments such as relaxers and perms, which alter the natural texture of the hair. This transition often involves learning new styling techniques and experimenting with products that support natural hair health and growth.

3. **DIY Styling and Education**: As part of the natural hair movement, there is a focus on DIY styling techniques and self-education. Many individuals learn how to care for and style their natural hair through online tutorials, social media communities, and natural hair care workshops. This has led to a proliferation of styling tips, techniques, and product recommendations tailored specifically to natural hair textures.

4. **Celebrating Diversity**: The natural hair movement celebrates the diversity of hair textures and styles within the Black community and beyond. It encourages individuals to embrace their unique hair textures and experiment with a variety of styling options, from protective styles like braids and twists to wash-and-go looks that highlight natural curl patterns.

5. **Influencing Mainstream Trends**: The natural hair movement has had a significant influence on mainstream hair styling trends, leading to greater visibility and acceptance of natural hair textures in fashion, media, and advertising. As a result, more brands are developing products and services tailored to the needs of individuals with natural hair, driving further innovation and diversity in the hair care industry.

Overall, the natural hair movement has reshaped the landscape of hair styling practices and trends by promoting self-acceptance, education, and empowerment within the realm of natural hair care and styling.