How does the Nigerian government promote export-oriented cultural and creative industries?
The Nigerian government promotes export-oriented cultural and creative industries in the following ways ¹ ²:
- *Nigeria Destination 2030*: This is a national initiative designed to grow the arts, culture and creative economy under one united vision, with the goal of becoming Africa's creative capital, and creating more jobs, more inbound visitors, and more local opportunities that will enhance the development of all creative sectors.
- *Skills development*: The government prioritizes comprehensive training programs to ensure all professionals within the economy are well-prepared to excel in their respective fields.
- *Policy frameworks*: The government fast-tracks the improvement, creation and implementation of policy frameworks that effectively stimulate increased revenue generation, job creation, and sustainable growth across the entire sector.
- *Intellectual Property Protection*: This is to safeguard the creations of artists and content creators, fostering innovation and creativity.
- *Strategic partnerships*: The government facilitates the creation of public-private partnerships that will stimulate investment in the creative economy and expedite the development of critical infrastructure, technology, and innovation hubs.
- *Growth targets*: The government has clear growth targets, including the ambition to elevate the Nigerian industries, comprising Art, Culture & Creative industries to rank among the top 20 globally in terms of GDP contribution, wealth creation, employment, and poverty reduction.
- *Enabling business environments*: The government prioritizes infrastructural development aided by digital transformation, providing modern facilities, transportation networks, and technology infrastructure.
- *Cultural Heritage Preservation*: The government implements initiatives to preserve and celebrate cultural heritage while ensuring its longevity for future generations.
The Nigerian government has created a comprehensive eight-point plan to promote the cultural and creative industries, including
Nigeria Destination 2030: A national initiative to grow the arts, culture, and creative economy under one united vision.
Skills development: Prioritizing comprehensive training programs to ensure professionals are well-prepared.
Policy frameworks: Fast-tracking the improvement, creation, and implementation of policies to stimulate revenue generation, job creation, and sustainable growth.
Intellectual Property Protection: Safeguarding artists' and content creators' creations, fostering innovation and creativity.
Collaborative governance: Developing a comprehensive strategy for the arts, culture, and creative economy, with a cohesive governance structure and a Creative Economy Advisory Council.
Strategic partnerships: Facilitating Public-Private partnerships to stimulate investment and expedite infrastructure development.
Clear growth targets: Elevating Nigerian industries to rank among the top 20 globally in terms of GDP contribution, wealth creation, employment, and poverty reduction.
Enabling business environments: Prioritizing infrastructural development, digital transformation, and technology integration.
