In a tight economy, a drop shipper can attract and retain customers by using the following marketing tactics:

1. Email marketing: Build an email list and send targeted campaigns to subscribers.

2. Social media marketing: Leverage platforms like Facebook, Instagram, and Twitter to engage with customers.

3. Content marketing: Create valuable content like blog posts, videos, and guides to educate and inform customers.

4. Loyalty programs: Reward repeat customers with discounts, points, or exclusive offers.

5. Referral marketing: Encourage customers to refer friends and family in exchange for incentives.

6. Influencer marketing: Partner with influencers who have a following in your target market.

7. Affiliate marketing: Partner with affiliates who can promote your products to their audiences.

8. Retargeting ads: Target customers who have abandoned their shopping carts or visited your website.

9. Discounts and promotions: Offer limited-time discounts, free shipping, or bundle deals to incentivize sales.

10. Personalization: Use customer data to personalize marketing messages and offers.

11. Customer reviews: Encourage customers to leave reviews and testimonials to build trust and credibility.

12. Live chat and support: Offer excellent customer support to build loyalty and trust.

13. Subscription services: Offer subscription services or monthly clubs to generate recurring revenue.

14. Partnerships and collaborations: Partner with other businesses to expand your reach and offerings.

15. Optimize website and checkout: Ensure a seamless and efficient shopping experience to reduce cart abandonment.

By using these marketing tactics, drop shippers can attract and retain customers, build brand loyalty, and drive sales in a tight economy.