The Nigerian government takes the following measures to promote export-oriented cultural diplomacy and soft power:

1. Cultural Exchange Programs: Collaborates with international organizations and countries to promote cultural exchange programs, showcasing Nigerian culture, music, art, and literature.

2. National Festival of Arts and Culture (NAFEST): Organizes a annual festival to promote Nigerian culture, arts, and crafts.

3. Nigerian Cultural Center: Establishes cultural centers in foreign countries to promote Nigerian culture and facilitate cultural exchange.

4. International Cultural Relations: Engages in bilateral and multilateral cultural agreements to promote cultural cooperation and exchange.

5. Cultural Diplomacy Initiatives: Supports initiatives like the African Cultural Exchange Program (ACEP) to promote cultural diplomacy and soft power.

6. Promotion of Nigerian Music and Film: Supports the export of Nigerian music and film through initiatives like the Nigerian Music Export Program (NMEP) and the Nigerian Film Corporation (NFC).

7. Cultural Tourism: Develops and promotes cultural tourism initiatives to attract visitors and showcase Nigeria's rich cultural heritage.

8. Language and Literature: Promotes Nigerian languages and literature through translation and publication initiatives.

9. Education and Research: Supports research and education in cultural diplomacy and soft power to develop expertise and knowledge.

10. International Collaborations: Collaborates with international organizations like UNESCO, AU, and ECOWAS to promote cultural diplomacy and soft power.

These measures aim to promote Nigerian culture, arts, and values globally, enhancing the country's soft power and cultural diplomacy, while also creating export opportunities for cultural goods and services.