Here are some common monetization models used by game developers ¹ ²:

- *In-app purchases*: Players can buy extra lives, currency, weapons, etc., within the game.
- *In-app ads*: Players watch ads to get rewards or bonuses in the game.
- *Subscriptions*: Players pay a monthly or yearly fee to access exclusive content, updates, or features.
- *Paywalls*: Players can play for free for a limited time, then they have to pay to continue playing.
- *Freemium model*: Players can play for free, but they have to pay for additional features or content.
- *Pay-to-play model*: Players have to pay to download or play the game.
- *Downloadable content*: Players can buy additional content, such as expansion packs, characters, or missions.
- *Sponsored content*: Games partner with other companies to offer sponsored content or product placement.
- *Affiliate marketing*: Games earn commissions by promoting other products or services.
- *Game exit ads*: Players watch ads when they exit the game.
- *Notification ads*: Players receive ads as push notifications.
- *Banner ads*: Players see ads at the top or bottom of the screen while playing.
- *Interstitial ads*: Players see full-screen ads at strategic moments, such as between levels.
- *Video pre-roll*: Players watch ads before the game loads.
- *Sponsored game ads*: Games partner with other game developers to offer promotional exchanges.
- *Add-ons*: Games offer additional content or features for a fee.
- *Episodic paid content*: Games are sold in parts, like episodes, and players have to pay for each part.
- *Direct-to-consumer web sales*: Games are sold directly to consumers through web shops, bypassing app stores and their fees.